Expectations vs Reality: Launch

thoughts on this direction?

Hi Friends,

This weekend, we’re in full swing mode, pulling everything together for the launch of the Stress Protection Factor pre-order campaign. There are still many moving pieces—illustrations, web pages, video production, image issues, and so on.

The process has been tremendously helpful in clarifying my thinking about the why, what, how, and for whom. The next step is to tell all my people about it and to test it against life, so to speak, with people I don’t know.

Will it resonate? There’s only one way to find out.

So this is literally what’s going on inside my mind right now:

author in beast mode

Glad I still made it to the gym this week.

You’ll be hearing more from me in the coming weeks. And I’d love to hear from you, too. Any thoughts, reactions, questions, or feedback are welcome as I start making this more public. Your support means a lot!

Here’s a sneak peek to give you a feel for the book's vibe and explain what makes it different from the gazillion wonderful stress-management, self-help, and personal growth books already out there.

In my experience, authors are often advised to put their best foot forward and appear authoritative, credible, and successful. “Establish authority,” they say.

me, putting my best foot forward

But that version of success nearly drove me into the ground.

So I’m going to do it a little differently, more like this:

(I hope the GIF image loads in your email; give it a moment)

What do you think: Authority or Authenticity?
Does this seem silly, or does it perhaps make it feel more real and relatable for you?

Thank you for being on this journey with me.

Enjoy your Sunday and have fun out there!

ollie

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